hey everyone! i’ve been reading about programmatic ad buying, and it seems like a game-changer for digital ads. it automates ad buying and uses real-time bidding to make things quicker and more efficient. anyone here tried it? any tips on getting started?
yeah, i’m using it with my campaigns! honestly, the efficiency is amazing. no more long manual setups lol. what kind of ads are you thinking of running?
thinking of targeting small business owners… trying to reach a pretty specific audience. any tips?
then you’ll love DSPs! they let you get super specific with targeting based on location, behavior, all that stuff. give it a try!
for sure! you’ll see some cool options to narrow down to just your ideal customers. it’s like magic lol
i hear real-time bidding (RTB) is a big part of it. anyone care to explain it a bit? still new to this!
so RTB is basically where ads are bought in real-time, like while a page loads. advertisers bid on ad spots instantly, and the highest bid gets it.
oh, cool! sounds super efficient. thanks for breaking it down!
it’s kind of wild how it happens in milliseconds. definitely faster than old-school ad buys!
anyone using private marketplaces (PMP) for ad buying? wondering if it’s worth trying over open auctions.
yup! PMPs can be awesome if you’re after premium spots. fewer competitors and more control over where your ad shows up.
makes sense. i’ll look into it. thanks!
just keep in mind they might be pricier than open auctions since you’re getting select placements.
any concerns with ad fraud? i read bots can waste your spend if you’re not careful.
yeah, i’ve heard that too! ad fraud is real but setting up fraud protection with your DSP can help.
definitely a thing to watch out for. some DSPs come with fraud detection built-in, so check for that when you choose one.
is anyone targeting audiences on connected TV (CTV) with programmatic? how’s that working out?
yep! CTV is amazing for reaching people right at home. it’s a bit more $$ than standard web ads, but worth it!
makes sense. gotta look into that for sure, thanks!
i’ve tried it for brand awareness campaigns. seems to work best for bigger brands or those trying to get more exposure.