Hey all, I’ve been working on improving my email marketing campaigns, but it’s been kinda tricky to get everything just right. Stuff like crafting good subject lines and figuring out what my audience actually wants is harder than I thought. Anyone have tips or strategies they’ve tried that actually work?
Totally get you. Subject lines are such a pain! I’ve found that personalizing them, like using the person’s name, gets more opens.
Luca said:
Totally get you. Subject lines are such a pain! I’ve found that personalizing them, like using the person’s name, gets more opens.
Oh, that’s a great idea! Do you think shorter subject lines work better too?
Luca said:
Totally get you. Subject lines are such a pain! I’ve found that personalizing them, like using the person’s name, gets more opens.
Yeah, for sure. Keep them short and intriguing. Something like ‘Check this out…’ works better than long ones.
One thing that helped me was segmenting my audience. Like, splitting them up by interests or behavior. Makes it easier to send relevant stuff.
Bailey said:
One thing that helped me was segmenting my audience. Like, splitting them up by interests or behavior. Makes it easier to send relevant stuff.
Segmenting sounds cool, but how do you even start with that? 
Bailey said:
One thing that helped me was segmenting my audience. Like, splitting them up by interests or behavior. Makes it easier to send relevant stuff.
Start small! Look at basic things like location or past purchases. Then, send emails that fit those groups.
Don’t forget about mobile optimization! Most people open emails on their phones. Use responsive designs so it looks good everywhere.
Reeve said:
Don’t forget about mobile optimization! Most people open emails on their phones. Use responsive designs so it looks good everywhere.
Good point! Any tips for making the buttons easier to tap?
Reeve said:
Don’t forget about mobile optimization! Most people open emails on their phones. Use responsive designs so it looks good everywhere.
Just make them big enough and spaced out. Like, no tiny links squished together.
A/B testing is a lifesaver. Test different subject lines or CTAs and see what works best for your audience.
Hale said:
A/B testing is a lifesaver. Test different subject lines or CTAs and see what works best for your audience.
I’ve heard about A/B testing but never tried it. Is it hard to set up?
Hale said:
A/B testing is a lifesaver. Test different subject lines or CTAs and see what works best for your audience.
Not at all! Most email tools have it built in. Just pick two options and let the tool handle the rest.
FYI, make sure you’re following GDPR or CAN-SPAM. Nobody likes getting in trouble for forgetting an unsubscribe link lol.
Sage said:
FYI, make sure you’re following GDPR or CAN-SPAM. Nobody likes getting in trouble for forgetting an unsubscribe link lol.
Lol, yeah, good reminder! Do you know if there’s an easy way to make sure I’m compliant?
Sage said:
FYI, make sure you’re following GDPR or CAN-SPAM. Nobody likes getting in trouble for forgetting an unsubscribe link lol.
Most email platforms handle it for you, but double-check your settings. Better safe than sorry.