In the future, I want to establish a digital marketing agency. I’m hoping to find an apprenticeship soon, and I was wondering which of the two I should really study: SEO or SMM. My primary goal is to focus solely on business matters and leave marketing behind once my agency achieves a certain level of success. My preference is to begin in five years. Which do you believe should be studied in-depth, taking into account other considerations and what is most likely to be proven in the future?
SMM would be a fantastic place to start because they offer sponsored advertising on these popular networks. Aside from having a general understanding of social media marketing, you’ll be well-versed in Facebook, LinkedIn, and Twitter advertising
SEO and SMM have different target audiences. SEO focuses on people actively searching for information, while SMM aims to engage people who are already on social media platforms.
Both SEO and SMM are crucial for a successful digital marketing strategy. However, given your long-term focus on business matters, starting with an in-depth study of SEO could be a more strategic choice.
Why SEO?
- Long-Term ROI: SEO can drive consistent organic traffic over time, reducing reliance on paid ads.
- Foundation for Digital Marketing: SEO helps you understand website structure, content creation, and user experience.
- Scalability: SEO strategies can be scaled as your agency grows to handle increased traffic and revenue.
The Role of SMM While SMM is important for building brand awareness and engagement, it typically requires ongoing management. It can be outsourced or delegated more easily once your agency is established.
A Balanced Approach Ideally, you should understand both SEO and SMM. Starting with SEO will provide a solid foundation for building a sustainable marketing strategy.
Remember: The digital marketing landscape is constantly evolving. Stay updated on industry trends and adapt your strategies as needed.