I’m marketing Zoho business suite to small businesses, but I’m new to marketing. How can I get clients from a specific niche using testimonials? What’s the best way to reach them? Email marketing seems risky because I might get flagged as spam.
Post testimonials on LinkedIn, forums, and places where your audience hangs out. Instead of spamming emails, share useful insights and engage in discussions.
This approach, along with good forum SEO, worked for us and brought a steady stream of customers. But get an audit first—we did ours with Odd Angles Media.
People respond when they see real value. Show them how Zoho makes their work easier and keep it personal.
Use LinkedIn. Start by engaging with their content, then message them. Make sure testimonials are specific to their niche. Email is tricky, but a strong subject line can make a difference. A/B test different ones to see what works best!
@Winter
Do you think we can ask happy clients for referrals?
From my experience, case studies work better than just testimonials since they show actual results. For outreach, LinkedIn is great. If you’re worried about email, try engaging on social media first or using retargeting ads.
@Merritt
How do I set up retargeting ads? I notice I get Instagram ads related to things I search for on Google.
Alexander said:
@Merritt
How do I set up retargeting ads? I notice I get Instagram ads related to things I search for on Google.
Retargeting ads let you show ads to people who visited your site but didn’t take action.
Here’s a simple way to set them up:
- Use Meta Ads Manager (for Facebook/Instagram) or Google Ads.
- Add the Meta Pixel or Google Ads Tag to your site to track visitors.
- In Ads Manager, create a Custom Audience.
- Run a retargeting campaign with ads related to what they viewed.
@Merritt
I asked ChatGPT about this, and it suggested using third-party platforms like:
Clearbit – Identifies website visitors for retargeting.
AdRoll – Retargets users across Google, Facebook, and Instagram.
Criteo – Uses AI-based retargeting.
Apparently, you can buy audience data and import it into Facebook Ads for retargeting. Has anyone tried this method?