You’re starting an online agency but don’t have email or use Zoom? Are you just one person? If so, it’s not exactly an ‘agency.’ The term usually implies a team with various specialties.
Here’s a reality check: calling yourself an agency can confuse clients because they expect more resources and expertise. Instead, be clear about what you offer as a freelancer.
Start by asking yourself:
What’s your experience?
Who is your target client?
What makes you stand out?
Do you have a website, LinkedIn profile, or examples of your work?
How will you prove your skills (portfolio, testimonials, etc.)?
You need to figure out your ideal client and what problems you can solve for them. Once you have that clarity, finding clients becomes more realistic.
Here’s how you can build your client base:
Network: Connect with people online and in person. Build genuine relationships with people who might need your services or can refer you to others.
Social Media: Share valuable content that shows off your expertise and gives people something useful.
Outreach: Use email, DMs, or even phone calls to introduce yourself. Offer value instead of a hard sell.
Sales Training: Invest time into learning how to sell. Real training, not just watching YouTube videos.
Keep in mind, this takes time. Be patient and realistic. You might not see results for months, but persistence and hard work are key.
Try reaching out to small businesses on Instagram with personalized DMs—it’s a great starting point. You can also join online groups where business owners hang out and engage meaningfully. Platforms like Upwork are good for gaining experience and building a portfolio. Just start small, and keep going!
If you don’t have an email, how do you even use the internet? Okay, jokes aside, here’s my advice for those who want to avoid Zoom but still get clients:
Create a detailed proposal document (Google Doc, Notion, etc.) outlining your services.
Build a portfolio with success stories and case studies to show your value.
Offer package-based services that are clear and easy to understand.
If clients insist on meetings, practice and get comfortable—it’s a skill worth having!
To find clients:
Start with your personal network. Work with friends or acquaintances to gain experience.
Pick one platform (LinkedIn, Instagram, X, etc.) and focus on building your presence. Share your work, connect with industry professionals, and engage often.
Build trust and relationships. People hire those they feel comfortable with.
For cold outreach, keep it specific and personalized. Create a short video or detailed document showing how you can help a potential client. It’s tedious but effective if done right.