I have a men’s luxury clothing line, mainly Italian-made shirts. Right now, I’m figuring out how to get started. I’m thinking about using LinkedIn and other social platforms. I’ve heard email marketing can be great, but I don’t have a customer base yet. What do you all think is the best way to start?
First, figure out exactly who your customers are—what they want, what they worry about, and what excites them. Once you know that, things will fall into place:
- Find out where they spend time online.
- Make content that speaks to their concerns and needs.
- Show how your product solves their problems.
- Track and adjust your approach as you go.
Also, you can set up email automation before you have a customer base. It’ll be ready to go when your list starts growing. Don’t forget to add popups on your website, especially ones that appear before visitors leave.
Good luck!
Email automations are amazing! I’m working on something with Klaviyo right now. The hard part is figuring out how to grow the email list 
. Thanks for sharing your ideas!
They’re super effective and can make a big difference in your sales!
Growing the list can be tricky, but think about what kind of offer would really get your ideal customer interested. Good luck—you’re on the right track!
Are you defining luxury by the product quality or the brand image? If it’s about the brand, you’ll need to create the right perception. One way is by having influencers or prominent figures showcase your products. Maybe start with celebrities in smaller markets. You could also collaborate with other luxury brands to build the right associations.
Using data to target your audience can make your ads more effective. For instance, you could find people who search for Italian shirts or men’s fashion. An SEO audit could also help you find good keywords to improve your visibility.
Do you have any recommendations for tools to find this kind of data?
I’d explore platforms like Facebook and Instagram. LinkedIn ads tend to be really expensive.
I’m only using LinkedIn for organic posts right now. I’m not sure if paid ads there are worth it.
Instagram and Facebook are great for connecting with your audience. Exit-intent popups on your website can also be really effective for catching potential customers before they leave.
Start by building a small, loyal audience. You could collaborate with influencers or stylists who match your brand’s vibe. A giveaway or discount can help you collect emails and get your list going.
Marketers use tools like Google Analytics, CRM systems, and Facebook audience insights to gather this kind of data.
For luxury brands, word-of-mouth is key. Try giving your products to the right people and building your brand’s reputation instead of just focusing on selling. If you’re using the best quality materials, make that the center of your marketing message.
Feel free to reach out if you’d like to discuss this further.