How to Actually Personalize B2B SaaS Email Marketing?

I’ve been thinking about improving the email marketing strategy for a B2B SaaS firm that I work with. We’ve tried cold emailing, but it seems like that approach is losing its effectiveness. People are suggesting we focus more on personalization, as it can boost open rates and engagement. But how exactly do we do this?

  • Should we start by addressing recipients by their first names? I know there’s a way to automate this in the CRM, but I’m wondering how we can go beyond that.
  • How can we tailor our content based on customer behavior and preferences?
  • Are there any other factors we might be missing?

I’d appreciate any tips or advice on how to effectively personalize our email marketing efforts!