Social Media Schedule

Hi! I recently started working at a lawn care and construction company in Tennessee. While I’m managing and posting on all the social platforms, I’m not seeing much growth. Plus, it feels like I’m posting the same content over and over, mostly transitional and drone videos.

How can I boost growth and keep the content fresh? Thanks…

You could try educational content, like tips and tricks for homeowners, or even interviews with employees. Timelapses of workers on the job are great too. The options are endless, Have you looked at what other lawn care or construction companies are doing on social media? See what’s working for them, and put your own spin on it. I hope that helps.

Try creating polls, educational posts, or awareness content. Ask for testimonials from your top customers. Take a look at what your competitors are doing, create promo ads, and consider influencer marketing too.

How about sharing behind-the-scenes content? Post about your team and what a regular day looks like. People appreciate authenticity.

This is where your education in media and content strategy comes in handy. If you can’t figure out your organic metrics using analytics, you’ll be shooting in the dark. Consider sending out a survey to past or current customers to gather feedback even if only 2% respond, it can still be helpful. You might also optimize your SEO keywords to connect better with your target audience. Use analytics from your social channels to analyze engagement and demographics.

To boost your growth, try diversifying your content. Share lawn care tips, before-and-after photos, or customer testimonials. You could also do Q&A sessions or show behind-the-scenes glimpses of your work. Keeping things fresh will help engage your audience.

Try these content ideas:

  • Client testimonials
  • “How-to” videos
  • “Why you should…” videos
  • Posts about the company history