Make it make sense, looks like a bad deal imo.
Paying $7.50 per click isn’t necessarily unreasonable. In some industries, that’s low, while in others it’s high. But you haven’t given any other details here. I’m getting frustrated with posts like this. You didn’t mention what you’re selling, whether these clicks led to any sales (or if you’re even tracking that), or what types of keywords are being used. Asking without providing any of this info makes it seem like you might not fully understand the situation, to be honest.
A car can cost $500 or $25 million, and whether that’s fair or not depends on the situation. Some industries pay $300+ for a click, while others pay $0.15. We really can’t say more without more context.
What business are you running ads for? I’ve been working with Google as an account strategist for almost 4 years, so I might be able to give some advice.
We’re a local healthcare spot with just one new location and no telehealth. Our CPC is around $7.50, but we haven’t seen much of a boost in patients this past month. I’m not sure if we just have to wait it out or if our provider’s not cutting it.
$7.50 CPC for a local healthcare company isn’t bad, but yeah, it could always be better. I run ads for a local insurance agency, and we get around $5 CPC. Make sure you’re optimizing for conversions like leads or sign-ups. You might be bidding on super competitive keywords, so it could help to find other keywords your customers are using.
You need to put your ad spend into perspective. What have those 40 clicks gotten you? Did you get 1 new patient, or maybe 2 or more? How much do you earn from one patient over their entire time with your clinic? You might also be going too broad with your campaign, that’s a common mistake. If you’re using a cheap agency or consultant, a simple campaign can end up costing you more than necessary.
You seem a bit out of your depth here. CPC varies by industry. I’d recommend looking more into which keywords or searches are getting clicks and figuring out the actual cost per lead.