What Are Some Great Examples of Online Documents Detailing a Digital Strategy?

Hello, I’m diving into digital marketing and have come to understand that having a solid strategy is crucial before starting any campaign. However, I’m having a hard time visualizing what a comprehensive digital strategy document should look like, including the level of detail and what should be included.

I’ve looked online, but most of what I’ve found are templates, not actual examples of detailed strategies. Could anyone point me to some good resources or examples of real digital strategy documents that could help me learn more about what goes into a robust digital strategy? :wink:

Do you the book by Max Mckeown? There is so much out there when I google ‘the strategy’ I lose myself in what it means!

When I started diving into digital marketing, I struggled with understanding what a thorough digital strategy document should encompass. I found it helpful to focus on key elements: a clear business goal, target audience analysis, competitive research, defined KPIs, and detailed plans for each channel (like SEO, social media, and email). I used resources like HubSpot’s digital marketing strategy guides and the “Digital Marketing for Dummies” book, which provided practical insights and examples. I also joined digital marketing forums and LinkedIn groups where professionals shared real-life case studies and strategy templates. These resources helped me craft a strategy that was detailed and actionable, guiding my campaigns effectively.