We broke the UX rule and split screen our homepage. In our situation it’s fine because one side is in constant demand. We saw a slight increase in bounce rate but revenue to the other side of the business picked up nicely. Still too early to tell, but let’s see what the month brings
ABM, specifically, dropping off gift boxes of treats at the local businesses we were targeting. It was like 20% conversion to sales call. Our initial average sale was quite high so the costs worked out.
Pitching at a price point higher than your competitors, promising a high ROAS then outsourcing it to a poor man in India.