Hi everyone…
With how quickly things change in digital marketing, I’m wondering what trends or strategies you think we should be watching closely in 2025. What’s going to make the biggest difference this year?
Have you tried anything new that’s working well for your campaigns? Let’s share ideas to help each other stay ahead.
Voice search and video content are definitely huge trends to watch. More people are using voice assistants, so optimizing for that will be key. Video keeps growing—it’s the way most people prefer to consume content now.
You’re absolutely right 
User-generated content (UGC) is becoming more important too. Startups especially rely on reviews and UGC to build trust with customers. It’s a great way to show authenticity and reliability.
Hey everyone…
AI is something we should embrace, not fear. It’s been making our work easier, and it still needs humans to guide it. Instead of worrying, let’s keep learning and moving forward. 2025 could bring us some exciting opportunities!
How’s the best way to start learning about AI?
Try watching YouTube tutorials and experimenting with free AI tools. It’s actually easier than it sounds once you get hands-on!
That’s solid advice. Trying things out is the best way!
Exactly. AI isn’t going anywhere, so it’s better to get familiar with it now. The sooner, the better!
I’d say omnichannel marketing, personalization, and Answer Engine Optimization (AEO) are trends to keep an eye on.
First-party data is becoming super important. A lot of businesses I work with still don’t have a CRM or internal reporting system, which is shocking. With less reliance on third-party data, businesses will need to get this sorted.
This is spot on. Owning your audience and data is way better than depending on platforms like META, which have clunky tools and questionable reporting.
AEO, or Answer Engine Optimization, is an interesting one. It’s about optimizing for engines like SearchGPT. Feels like a new frontier for SEO experts to explore.
Isn’t AEO just another version of SEO?
It’s similar, but it feels like a step further. We’re still figuring it out!
How does someone get started with AEO? I’m curious too.
AI is changing so much already. We’re seeing personalized websites, AI-optimized ads, and even user-level personalization. It’s not just tools; it’s changing how people shop and interact with brands. AI-powered search will definitely shake up acquisition strategies.
Do you know if there’s already an AI tool for personalizing ad campaigns?
AI-driven personalization is growing fast. I’d also add social commerce and shoppable content to the list of big trends.
The best social media strategy is to give value before you ask for anything. My advice:
This approach really works.