Why shortform videos are dominating marketing?

Hey Marketers!
Happy weekend! Short-form videos are everywhere right now. They capture attention and drive results fast. I made a quick video for a client last week, and their engagement went up by 50%. How have short videos worked for you?

I’ve noticed my short videos get way more views on YouTube compared to other platforms.

That’s interesting. YouTube Shorts seem to have great reach at the moment. Are you also getting better engagement or just higher views?

I get both the engagement and views.

That’s awesome! Who handles your editing? Do you do it yourself, or do you outsource it?

I handle all the editing myself since I have a background in content creation.

I agree. My most engaged and viewed content is short-form videos on both Fb and Instagram.

It really depends on the video’s objective. Short-form content is great for reaching new audiences, while long-form still works well for conversions in my experience.