so, do DSPs and SSPs work together? i’m a bit confused about these terms.
yep, DSPs are for advertisers buying ads, while SSPs are for publishers selling ad space. they connect through ad exchanges.
got it, thanks! makes a lot more sense now.
any thoughts on cookieless advertising? i know cookies are going away soon.
big changes ahead! first-party data is gonna be super important. might need to start focusing on collecting data directly from users.
exactly. cookieless means more work on privacy-compliant data collection. challenging but doable!
what’s the best way to get started with programmatic? kinda overwhelmed with all the options!
set clear goals and budget first. then, look at DSPs that match your needs. the rest will make more sense as you go.
also, keep it simple to start. you can get fancy with targeting later.
anyone else see cost savings with programmatic? seems like bids can stay pretty low if you manage them right.
definitely! because it’s auction-based, you can find some good deals. just gotta keep an eye on bid limits.
it’s all about optimizing in real time. if an ad isn’t performing, adjust bids or targeting.
does anyone actually find transparency an issue with programmatic? i’m curious.
sometimes, yeah. fees aren’t always clear. some DSPs are better about it than others.
it can be murky. ask your platform for clarity if things look fishy.