Anyone tried using AI for personalized video marketing… does it work?

I’m testing out AI tools for personalized video marketing, like Akool’s video features, aiming to make my ads more relevant for specific customer segments. The goal is to engage better by making each message feel tailored.

Does anyone have experience with AI-driven video marketing? Does it genuinely boost engagement or does it just end up feeling too automated? Curious about what tools you all are using and whether it’s been worth the effort in terms of ROI.

I sent you a DM! I might have some tips you’ll find helpful.

A lot of these videos are so easy to spot now. People get pretty good at noticing automated content, and it might make your message feel generic. It could work better in the future as the tech improves, but right now the results aren’t always great.

Using AI for ads can work well for performance-based marketing, especially when it comes to conversions. Google, Meta, TikTok, and Amazon all have AI tools for creating scalable content.

But for more brand-focused campaigns, it’s risky. AI content can feel fake, and people might not engage as much. It’s tricky for things like brand awareness.

Haven’t tried Akool myself, but personalized AI videos can be effective. Just make sure you add a human touch where you can to keep it relatable. Experiment and track your results over time to see what works best.

Thanks for the tip, appreciate it!