Digital Marketing Plan/Strategy

Hi everyone, My boss asked me to make a full digital marketing plan.

I can think about it and talk about it, but I just can’t seem to write it down. Probably because I have never done it before.

Google is not helping either. The more I search, the more confused I get because the answers seem unclear and make things worse.

Has anyone made a plan like this before? Can you share a template or guide me on how to do it?

Any help would be greatly appreciated.

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The key is to break it down. Focus on a few areas like website traffic or social media, and set clear goals (more visitors? increased sales?). Templates can be a lifesaver - check out the free ones from Smart Insights or HubSpot.

Your first plan doesn’t need to be perfect. Start simple, use the resources, and you’ll be a digital marketing pro in no time.

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Digital marketing covers a wide range of activities, and what one person considers a plan might differ from another’s needs. When creating a digital marketing strategy, I usually start with a series of rough ideas in Google Docs, which I then develop into a more detailed presentation. This presentation explains how each digital channel supports your goals.

Imagine it like writing a paper: you begin with your main challenges or goals, followed by the current situation, which might include current website data like leads and clicks. Then, you outline the channels you think will help achieve those goals, such as content, SEO, social media, email marketing, paid media, and web content.

Not every channel needs to be part of your plan. You should strategize how to use different channels to meet your goals. For instance, your company might not have the resources for paid media but could focus on email marketing or SEO content marketing.

I’ve created many of these strategies before. You can present it as a detailed presentation or a simple document. Since it sounds like your boss wants to push the company towards digital marketing, it’s a good idea to start with a broad plan and adjust it based on your budget and resources.