Hey everyone,
I run a digital marketing agency focused on B2C brands like perfumes, clothing, and chocolates. We’ve been running Instagram ads for a while, and while our click-through rate is decent, I noticed one of our competitors doing much better.
The difference? He says he uses ‘cute’ girls in his ads, and that’s why his engagement is higher.
Does this actually work, or is it just an old marketing trick? Has anyone tested this?
We’ve got a custom kitchen cabinet company using AI-generated models in their ads. Some of them look so real, but you gotta watch out for the weird number of fingers. 
Kiran said:
We’ve got a custom kitchen cabinet company using AI-generated models in their ads. Some of them look so real, but you gotta watch out for the weird number of fingers.
That sounds wild. Got any links to their ads? Would love to check it out!
You don’t need to hire anyone. Just work with influencers. Random Instagram models don’t always bring in sales—people just scroll through their profiles for fun.
Looks sell. That’s been true forever. Car dealerships, real estate, pharmaceutical sales—attractive people help drive sales. Advertising has always worked this way. Even the Mucinex booger is kinda charming in its own way.
If it fits your brand naturally, it could help boost engagement. Just don’t force it or overdo it—it can come off as fake or outdated. Best thing? Run some A/B tests and see what actually works for your audience.
This almost feels like a trick question. Be real—if you had two ads side by side, one with an attractive person and one without, which one would you click?
I’m not saying it’s the only thing that works, but pretending that looks don’t help in marketing? That’s just lying to yourself.
Attractive people getting more attention in ads? That’s been a thing for decades.