Creating tailored experiences is becoming more essential for businesses. From segmenting audiences based on behavior to analyzing data to serve up content that’s ultra-relevant, personalization can drive serious engagement. But how far should marketers go with it? Is there such a thing as too much personalization?
I love when ads actually make sense to me. Like, show me stuff I’m interested in, but don’t make it creepy!
If brands know my shopping habits, cool, but when they start tracking everything, it feels like a Black Mirror episode.
Personalization done right is 
. It’s all about balance. Make it feel seamless, not forced!
I’m all about that tailored content life. Show me what I want to see, not random stuff that doesn’t even apply.
Too much personalization can feel invasive. Like, how do you know this about me? Chill, brand.
Personalized content makes the experience better for real. No one wants irrelevant ads clogging up their feed.
Some brands go overboard with it though. It’s cool until it feels like they know too much about me. 
I appreciate when a brand pays attention to what I like. Just don’t make it feel like you’re spying on me, lol.