My google ads campaigns were working perfectly till last 2 days it was not spending anything cost and impressions are all 0.00 the account is not closed and there’s no issue in it and all campaigns are approved, created another campaign and it got approved and it is eligible but still spending 0.00 . Anyone faced such problem before ?
I had the same issue with a display campaign. First, I thought the targeting was too narrow, nope. Then I figured maybe I needed to update the audiences to GA4, still no. I even changed my bidding strategy from max conversions to CPM, nothing. Finally, I just rebuilt the entire campaign from scratch, and that worked.
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It’s also worth going to Tools & Settings > Ad Preview & Diagnosis, adding one of your keywords, and making sure the correct target area is selected. You might get more details from there.
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Has anybody found a solution to this?
Have you checked your payment or credit card settings?
@Declan Yep, the account is working fine, and the payment settings are good. I’ve put in over $200, but it still isn’t spending anything at all.
Are your ads restricted in any way?
@Lyra Nope, all my ads are eligible. I even tried creating another campaign, and it got approved and is currently eligible, but for some reason, it’s spent $0.00 for the last two days. It was working perfectly for about two months, and then it suddenly stopped spending.
I’m dealing with the same issue, and it’s been two weeks for me! It’s getting annoying. I’ve been working with Google Ads for a decade, and this has never happened to me before.
It really is annoying, especially since you can’t do anything about it except just watch and wait for something to happen
If everything else seems fine, it could be due to Google Ads’ Periodic Account Review. Google regularly checks accounts to ensure they comply with their policies. During this internal review, you won’t see any warnings or notifications, but your ads might stop running even if everything looks okay on your end.
Check out this: Google Ads Not Running? A DIY Guide To Diagnose & Fix the Problem - Google Ads Community