Hello, I am new to the DM profession and just became certified in Google Ads Certifications. I am wondering how I would go about making money as a freelancer. Is that even viable yet, or do I need to have more experience? Any advice or direction would be greatly appreciated.
Building Your Portfolio:
- Offer Free or Discounted Services: Start by providing your services to friends, family, or small businesses at a reduced rate or for free to develop your portfolio.
- Practice on Your Own Campaigns: Create Google Ads campaigns for your own website or blog to gain practical experience.
- Case Studies: Track your results and create detailed case studies to highlight your expertise.
Finding Clients:
- Freelance Platforms: Use platforms like Upwork, Fiverr, and Freelancer to connect with potential clients.
- Networking: Build relationships with industry professionals and attend relevant events.
- Cold Outreach: Contact potential clients directly to offer your services.
- Build a Strong Online Presence: Develop a professional website or social media profiles to showcase your skills.
Essential Skills Beyond Certifications:
- Data Analysis: Analyze campaign performance and optimize based on the insights.
- Copywriting: Craft compelling ad copy to drive clicks.
- Client Communication: Communicate effectively with clients and manage their expectations.
- Staying Updated: Keep up with the latest Google Ads updates and industry trends.
Create a blog and grow it.
I started freelancing with just a cert and some hustle. The key is to dive in, get some small gigs, and build a portfolio. Clients often look for potential and eagerness over years of experience. Plus, every project you finish adds to your experience. You’ve got this
Starting out in digital marketing and with a Google Ads certification, you’re in a great position to begin freelancing. When I first entered the field, I started by building a portfolio through small projects and offering services at competitive rates to gain experience. Networking through online platforms, joining digital marketing communities, and showcasing your certification on freelance sites like Upwork or Fiverr can help you attract clients. Gaining testimonials and expanding your skill set with additional certifications or services can further boost your credibility and opportunities. With determination and proactive outreach, freelancing in digital marketing is definitely viable and can be quite rewarding.