How do I learn and apply digital marketing while still a student?

Seeking Advice
1

I’ve wanted to learn digital marketing for years, but the biggest challenge for me is figuring out how to actually apply what I learn. I’m a student without a job or anything to really market. This makes it tough since I’m working on a marketing degree, I love the field, and I want to work in it someday.

How can I learn digital marketing, apply what I pick up, and maybe even earn a little money on the side?

3

What got you interested in marketing? Is there something specific that stands out for you?

4

You can still learn and gain experience, even as a student. Here are some ideas:

  1. Build Your Own Brand
    Create a blog, social media page, or YouTube channel about something you love. Use it to try out marketing strategies, learn SEO, and analyze engagement. Think of it as practice.

  2. Help Local Businesses or Nonprofits
    Offer your help to small businesses or charities. Many need help with social media or email campaigns but can’t afford experts. This gives you real-world experience.

  3. Freelance Gigs
    Sign up on platforms like Fiverr or Upwork. You can start with smaller tasks like managing social media or writing ad copy. Even small jobs help you learn.

  4. Use Free Tools and Courses

    • Take advantage of free tools like Canva for design or Google Ads credits for mock campaigns.
    • Use free resources like HubSpot Academy, Google’s courses, and Meta Blueprint to gain certifications.

  5. Join Competitions or Internships
    Look out for university challenges or internships where you can apply your skills and connect with professionals.

  6. Experiment with Small Businesses
    Try running a small online shop or blog with affiliate links. It doesn’t have to be fancy—start simple to learn.

  7. Network Online
    Share your learning process on LinkedIn or in forums like this. Connect with marketers for advice or mentorship.

Start small and focus on practicing what you learn. Every little step builds your skills and confidence!

5

Thanks, this is super helpful. I’ll start with small projects like you mentioned.

6

I can help you out with this if you want some guidance.

7

Google Ads offers free courses, and YouTube has great tutorials too.

8

You should connect with people already in marketing and try the things you learn on your own projects. Even working for free with a small group or nonprofit can teach you a lot in just a year or two.

9

I was in your shoes once. What helped me was offering free help to small businesses or clubs—managing their social media or running basic ads. It’s a great way to build skills and a portfolio. Another idea is to start your own blog or social page about something you enjoy. You’ll practice creating content, SEO, and even analytics while learning more about marketing.

10

Start by creating a blog or small website. Offer services to small businesses and take advantage of free online courses. Networking is key too.

11

What about selling pre-made products? You could buy and resell items or create your own. Tons of resources online show you how to get started.

12

I know what you’re going through. Start with a passion project or something for a cause you care about. Volunteer to help with their digital marketing. This gives you hands-on experience and something to add to your portfolio. You can also manage a friend’s business account or run a campaign for a local event—it’s great practice!

13

Try setting up a small dropshipping site using Shopify. Focus on one product type and research what’s trending. From there, you can link to platforms like TikTok or Pinterest. Even if it doesn’t sell much, you’ll learn so much about marketing through the process.