So I’ve been working on a few landing pages lately, and I’m trying to figure out how to make them convert better. I know it’s not just about making them look pretty—there’s a lot that goes into it, like headlines, CTAs, and even stuff like page speed. Anyone have tips for creating landing pages that actually work? Would love to hear what’s worked for you!
For me, it’s all about understanding your audience. Like, who are you targeting and what do they care about? I use surveys and analytics to figure this out.
Jai said:
For me, it’s all about understanding your audience. Like, who are you targeting and what do they care about? I use surveys and analytics to figure this out.
Totally agree! I’ve been using buyer personas to tailor my messaging, and it’s been a game-changer for my landing pages.
Jai said:
For me, it’s all about understanding your audience. Like, who are you targeting and what do they care about? I use surveys and analytics to figure this out.
Wait, what’s a buyer persona? I’ve heard the term but IDK exactly what it means.
@Stormy
Oh, it’s basically a fictional profile of your ideal customer—like their pain points, motivations, and behavior. Helps you customize your approach.
@Stormy
Yeah, it’s like creating a mini character sheet for your audience. Super useful for targeting the right people.
Crafting a strong headline is key. If you can’t grab attention in a few seconds, people just bounce. Use benefits, not features!
Drew said:
Crafting a strong headline is key. If you can’t grab attention in a few seconds, people just bounce. Use benefits, not features!
Yes! I’ve started using power words like ‘instant’ or ‘proven’ in my headlines. Makes such a difference.
Drew said:
Crafting a strong headline is key. If you can’t grab attention in a few seconds, people just bounce. Use benefits, not features!
Power words? What’s that? 
Drew said:
Crafting a strong headline is key. If you can’t grab attention in a few seconds, people just bounce. Use benefits, not features!
Power words? What’s that?
They’re words that evoke emotion or urgency, like ‘free’ or ‘exclusive.’ They make your headlines more compelling.
Drew said:
Crafting a strong headline is key. If you can’t grab attention in a few seconds, people just bounce. Use benefits, not features!
Power words? What’s that?
Yeah, exactly. They grab attention and make people wanna click. Super effective!
Don’t forget about page design! A clean and simple layout works best. Too much clutter and people just leave.
Shiloh said:
Don’t forget about page design! A clean and simple layout works best. Too much clutter and people just leave.
Absolutely. I always use visual hierarchy to guide people’s eyes to the CTA. Keeps things focused.
Shiloh said:
Don’t forget about page design! A clean and simple layout works best. Too much clutter and people just leave.
Visual hierarchy? What’s that? Lol, I’m new to this stuff.
@Brynn
It’s basically arranging elements so the most important stuff stands out. Like making the CTA button super obvious.
@Brynn
Exactly. Think of it like a roadmap for your page. You’re guiding users to take action.
A/B testing is life. I’ve tested headlines, button colors, even the placement of my CTAs, and it’s helped a ton.
Bran said:
A/B testing is life. I’ve tested headlines, button colors, even the placement of my CTAs, and it’s helped a ton.
Same here! Testing different variations of CTAs has been a game-changer for me. Data doesn’t lie.
Bran said:
A/B testing is life. I’ve tested headlines, button colors, even the placement of my CTAs, and it’s helped a ton.
What tools do you use for A/B testing? I’ve been thinking of trying it but don’t know where to start.
@Zya
I use Google Optimize—it’s free and pretty easy to set up if you’re already using Google Analytics.