How’s AI Shaking Up Marketing and Advertising?

Social Media Marketing Forum
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Hello guys

I just wrote a blog post about how AI is changing the game in marketing and advertising, and I’d love to get your thoughts on it. Here’s what I touched on:

  • AI in Content Creation: 73% of marketers are now using AI to create content and brainstorm ideas. Do you think this is making marketing more creative or just more automated?
  • AI vs. Human Insight: AI might not always get the full picture when evaluating ads. How do you think we should balance AI with human judgment when it comes to figuring out what really works?
  • Boosting Workplace Efficiency: AI is handling the boring, repetitive stuff so people can focus on more important tasks. Has AI changed the way you work or how things run at your company?
  • Consumer Views: A lot of people are okay with AI writing product descriptions and marketing content. Do you think this is a smart move for brands?

I’d love to hear how AI is affecting your work or industry and what you think about these changes :wink:

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For me, it’s all about the automation. You can offload not just content creation, but also those tedious and technically tricky tasks.

I use AI to set up and audit my paid ad campaigns, and for automating market research and competitor analysis.

Tools like Heatseeker for testing and ZuckerBot for building have been super helpful too.

1 Like
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Got any other tools you’d recommend? Also, any good AI tools for competitor analysis?

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Copywriters are pretty much a thing of the past now. We have one content person who gives me a brief on the campaign and how they want the messaging to look. I let them take a shot at writing a headline, then I use AI to create three more headlines. We test all four versions for two weeks.