Email marketing is still super effective, but if no one’s opening your emails, it’s all pointless. In 2023, inboxes are packed, and people are picky about what they open. So, what’s working to boost open rates? Stuff like crafting killer subject lines, optimizing send times, and personalizing beyond just the name. Anyone tried these strategies? What’s worked for you?
I’ve been A/B testing subject lines, and it’s been a game-changer. Emojis in subject lines boosted my open rates by 25%. Anyone else tried this?
Merlin said:
I’ve been A/B testing subject lines, and it’s been a game-changer. Emojis in subject lines boosted my open rates by 25%. Anyone else tried this?
Wait, emojis really work? I thought they’d look spammy. What kind of emojis are you using?
@Montana
Yeah, stuff like 
or 
works great. Just don’t overdo it. One or two max, and make sure it fits the tone of your email.
Merlin said:
I’ve been A/B testing subject lines, and it’s been a game-changer. Emojis in subject lines boosted my open rates by 25%. Anyone else tried this?
I tried emojis once, and my open rates tanked. Maybe I used the wrong ones lol. Any tips?
@Magdalina
It’s all about testing. Try different ones and see what resonates with your audience. Also, keep the subject line short and relevant.
Segmentation has been huge for me. I split my list into ‘Frequent Buyers’ and ‘New Subscribers,’ and my open rates went up by 40%. Anyone else segmenting?
Willow said:
Segmentation has been huge for me. I split my list into ‘Frequent Buyers’ and ‘New Subscribers,’ and my open rates went up by 40%. Anyone else segmenting?
What tools are you using for segmentation? I’m on Mailchimp but feel like I’m not using it to its full potential.
@Blake
I use HubSpot for segmentation. It’s super intuitive and lets you create dynamic lists based on behavior. Mailchimp can do it too, though—just gotta dig into the settings.
Mobile optimization is key. Over 60% of my opens are on mobile, so I’ve been simplifying my designs. Bigger fonts, single CTAs, and responsive layouts. Open rates went up by 18%.
LucasClark said:
Mobile optimization is key. Over 60% of my opens are on mobile, so I’ve been simplifying my designs. Bigger fonts, single CTAs, and responsive layouts. Open rates went up by 18%.
Same here. I used to ignore mobile, and my open rates were trash. Now I test every email on Litmus before sending. Lifesaver.
LucasClark said:
Mobile optimization is key. Over 60% of my opens are on mobile, so I’ve been simplifying my designs. Bigger fonts, single CTAs, and responsive layouts. Open rates went up by 18%.
What’s Litmus? Is it worth the cost?
@Oak
It’s a tool that lets you preview how your email looks on different devices. Totally worth it if you’re sending a lot of emails.
I’ve been cleaning my email list regularly. Removed inactive users and saw a 12% bump in open rates. Anyone else doing this?
Keegan said:
I’ve been cleaning my email list regularly. Removed inactive users and saw a 12% bump in open rates. Anyone else doing this?
How often do you clean your list? I’m scared of losing subscribers lol.
@Orion
I do it every 6 months. If someone hasn’t opened an email in a year, they’re probably not gonna engage anyway. Better to focus on active users.
Personalization beyond just the name has been a game-changer for me. I send product recs based on browsing history, and open rates went up by 22%. Anyone else doing this?
LillyGrace said:
Personalization beyond just the name has been a game-changer for me. I send product recs based on browsing history, and open rates went up by 22%. Anyone else doing this?
How do you track browsing history? Is that through your email platform?
@Teal
Yeah, I use Klaviyo. It integrates with my site and tracks user behavior. Then I set up automated emails based on what they’ve looked at.