Improving email deliverability rates

Hey everyone! :blush: I’ve been working hard on my email marketing campaigns, but I recently noticed a troubling drop in my deliverability rates. :weary: It’s super frustrating because I’ve put so much effort into crafting engaging content, only for it to end up in spam folders instead of reaching my audience. I’ve tried a few best practices like double opt-ins and personalizing the subject lines, but I’m still struggling to see consistent results.

I want my messages to land in inboxes, not get lost in the abyss of spam! :pleading_face: So, I’m turning to this amazing community for help. What strategies have you found effective in improving email deliverability rates? Any tips or tools you swear by? Thank you in advance! :pray:

Hey, that sounds really frustrating! One strategy that’s helped me is regularly cleaning my email list to remove inactive subscribers. It can help improve your sender reputation.

I totally understand your pain! Have you tried authenticating your emails with DKIM and SPF records? It can significantly boost deliverability! Also, look into setting up DMARC.

So sorry to hear that! Have you tested your emails with deliverability tools like Mail Tester or GlockApps? They can pinpoint the issues that might be causing the spam filter warnings.

I feel for you! Another thing that worked for me was segmenting my audience better. Tailoring content to specific segments can lead to higher engagement and better deliverability.

I’ve been there! I recommend monitoring your domain’s sending reputation and making sure your IP isn’t blacklisted. Tools like Sender Score can really help.

Hang in there! Something that helped me was reducing the number of links and images in my emails. Keeping it simple sometimes leads to better results.