Hello…I’m seeking advice on how to re-engage an email list of 34,000 people that I’ve recently inherited. The list belongs to a nonprofit organization, and it hasn’t been engaged for over 18 months. I’m not a digital marketing professional—my main role is fundraising—but I know that re-engaging this list could be crucial for my work. What’s the best approach to re-engaging the list? Should we send a re-introduction email, and what should it include? Any tips, resources, or recommendations on where to ask for more advice?
1 Like
I had a similar situation and had to confirm with the list that they still wanted to be on it, so that was the first email. From then, I would proceed with the building engagement as normal. Regular, but not frequent, mailings containing substance that makes the membership worthwhile.