Just asking what I mentioned in the title.
For those curious, as I mentioned in a comment, I’m planning to earn a higher technical diploma in communication and digital marketing. I live in Italy.
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If you’re freelancing or running your own business, a degree isn’t necessary. But if you’re aiming for corporate jobs, it might be preferred or required. Focus on building your skills and promoting yourself!
Nope, but you need to be skilled and ready to seize opportunities wherever you want to be.
I started in IT Customer Support, moved to Community Management, then to Social Media at different gaming companies. I was lucky to join a new Marketing team as a Lead and recently became a Marketing Manager at a startup.
Taking courses like Google’s Project Management and Digital Marketing really helped. Also, coming up with solutions, streamlining work, and having creative ideas that can bring in revenue were key to gaining hands-on experience.
Yes, I’m planning to get my marketing diploma, and in the meantime, I plan to earn several certifications, including the ones you mentioned. I already have Google Search Ads and Analytics certifications, as well as HubSpot’s digital marketing and advertising certifications.
I think I have a solid plan!
Is the Google analytics certification hard? I just signed up.
I’ve been in marketing for 29 years, mostly self-employed, and semi-retired for the past 12 years. I don’t have a college degree.
That’s impressive. I’m thinking of going into marketing and business-related fields. Just started my research. Any tips?
Find experts you respect and learn from them. Watch what works for them and trust your intuition. Work smart instead of just hard. Stay humble but confident in your knowledge and experience. Give back to the professional community without sharing everything. Know when to ask for help if you’re unsure about something.
What are the key skills someone needs to get into marketing or business fields?
Critical thinking,
Identifying patterns,
Emotion-free observation,
Research,
Patience,
Good communication,
Understanding how to influence emotions.
Also, whatever skills are specific to the field you’re interested in.
No, it’s more about skill and results.
Hmm, I don’t think so! I’m a psychologist helping the company I work for with some marketing tasks without a degree. There are plenty of short courses online and lots of podcasts and blogs with tips and tricks. I have a long way to go, but I believe it’s about research, curiosity, and being open to learning and making mistakes.
Nope. Common sense, the ability to listen and learn the necessary psychology and data work are more important.
I have a bachelor’s degree in what was essentially three years of Photoshop, which was completely useless for my search engine marketing career.
This question again? lol. Look, you’ll hear a lot here that a bachelor’s degree isn’t necessary for marketing.
Technically, that’s true. It’s easier to enter compared to many other careers (some might say this is actually a problem for the field).
But not having a degree won’t help you in the job market, especially for corporate marketing jobs in North America.
Look at job sites. You’ll see that most marketing job descriptions require at least a bachelor’s degree (in any subject). That’s the reality.
If I have a degree, there’s less competition.
No, but you’ll likely need a degree or equivalent experience to enter the corporate world.
This industry has many smart and educated people, especially on the agency side.
I have a bachelor’s in microbiology.
I’m a Head of Marketing at a B2B SaaS company 
If you want to get hired, then yes, but for your own projects, no.