If you’re struggling to get results in marketing, it might be because you’re focusing on the wrong thing. A lot of people think their job is to convince others to buy their product, but that’s not how it works.
Your real job is to understand the problems your audience has and show them how your product can solve those problems. If you don’t know who you’re talking to, your content won’t reach them, and you’re wasting your time.
Here’s a simple example: Imagine you’re selling a glass of water. If you try to sell it to everyone, it’s not going to stand out. But if your audience is someone in the desert who’s dying of thirst, suddenly that glass of water becomes exactly what they need. See the difference?
So, instead of copying what others are doing, take a step back. Think about who your audience is and how you can connect with them in a way that really matters. Without clear messaging, you won’t make sales.
If you’ve got questions about improving your strategy, drop them below. Let’s discuss.