What key performance indicators (KPIs) should businesses focus on to measure the success of their digital marketing efforts?

I’ve been diving into digital marketing for my new online shop, but I’m feeling a bit overwhelmed. I’ve set up social media ads and optimized my website, but I’m not sure what success looks like. Sales are trickling in, but I want to ensure my efforts are leading to growth. :chart_with_upwards_trend: I often hear about KPIs, but it’s confusing! What KPIs should I be focusing on to truly measure the impact of my campaigns? I’d love to hear your thoughts and experiences! Thanks in advance for your help! :pray::sparkles:

It’s totally normal to feel overwhelmed when starting out in digital marketing. I recommend focusing on a few key performance indicators (KPIs) such as conversion rate, customer acquisition cost, and return on ad spend. These will help you gauge the effectiveness of your campaigns.

It’s great to hear you’re working on your online shop! In addition to sales, tracking metrics like average order value and customer lifetime value can give you deeper insights into your growth potential. Good luck.

Besides sales, don’t forget to track engagement metrics like click-through rates, social media interactions, and website session duration. High engagement can lead to sales later on, so it’s all connected.

It sounds like you’re off to a solid start! Pay attention to your traffic sources as well. Knowing where your visitors come from (organic, paid ads, social media) will help you understand which efforts are paying off the most.

A/B testing different ads can provide valuable insights into what resonates with your audience. You might want to keep an eye on metrics like cost per click (CPC) as you test different approaches.

Gathering customer feedback through surveys or reviews can help you understand why some visitors aren’t converting into sales. It can also guide your marketing strategies.