What marketing tricks have really worked for you this year?

i’m just getting started and would love some help figuring out where to begin.

email marketing is such a low-hanging fruit, and many forget about it. reconnecting with past customers works wonders. segment your audience and tailor your emails—it really pays off.

couldn’t agree more. if you can’t market to your old customers, how will you reach new ones?

cold emails and talking about my niche on this forum and social media have worked really well for me.

personalized marketing is definitely the way to go.

first-party data is my big win this year. it’s so easy to forget the data you collect. people let it expire way too quickly. you need to use it smarter and keep it around longer.

building niche communities on places like discord has been a huge help. creating real conversations builds trust. also, collaborating with micro-influencers on things like webinars can bring in great results.

building connections is the way to go! project casting has been great for finding creators if you’re looking to collaborate.

interactive content, like quizzes, has been a winner for us. also, small changes to ctas made a noticeable difference. it’s the little tweaks that often bring the biggest results.

micro-influencers are a hidden gem. smaller followings but super loyal ones. they connect better with their audience, and you don’t need a huge budget to work with them.

for b2b, knowing how things work in your target market is key. using company registration data can help you filter and target better.