What marketing tricks have really worked for you this year?

as 2024 gets rolling, i’ve been thinking about the smaller marketing things that worked out really well last year. everyone talks about seo, email funnels, or ads… but what about the little tricks that flew under the radar?

for me, quizzes and polls were amazing. they really got people to engage and stuck around longer on the site. what’s something that surprised you with how well it worked?

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being honest, helpful, and making our website super easy to use worked wonders. simple things, but they make all the difference.

completely agree. most people overcomplicate things. mastering the basics is half the battle. every client wants to jump straight to advanced tactics, but they often can’t explain what they do clearly to their audience. when you get the basics right, everything else falls into place.

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exactly… people just forget the basics!

it reminds me of simon sinek’s ‘why’ speech. one of the best talks on branding ever.

love that talk too! though, i think people miss the point sometimes. it’s not just about ‘why’ you do something, but ‘why’ it helps your audience. like how apple sells saving memories, not just tech specs.

yeah, his ‘golden circle’ idea is pure gold.

okay, but what are the real hacks? give me the easy stuff :joy:

as for ai… it’s been a game changer. we use it to monitor communities like this forum and spot people asking questions about what we sell. it pulls out the best leads, and then drafts responses we can use to help those people.

sure, it’s not perfect right away. it took us a few weeks to get it working right, but now it saves us hours every week. i really think ai tools will replace most paid ads for lead gen soon.

how long did it take you to set this up? and what ai do you use?

the basics took about a week, but fine-tuning it took a couple of months. it pulls tons of questions at first, so we had to teach it how to rank them—ignoring stuff below a certain score. we’ve tried openai, anthropic, and google. openai works best when you want specific formatting. still tweaking things, but it’s definitely been worth the effort.

wow, sounds like a smart setup. congrats on building that!

thanks for sharing all those insights!

would you ever sell it as a service?

setting up a referral program before spending on ads has worked great for us. everyone should do it, whether or not you have an ad budget.

segmenting your audience and sending the right messages to each group works wonders. ai has helped us craft personalized messages faster for emails and ads. it’s made being present across platforms so much easier.

small tweaks to your funnel pages can make a big difference. try adding fun elements—like interactive forms or a little humor in your copy. even small changes can improve conversion rates.

sometimes, just reaching out to people and asking for their input on something can work wonders. people love being involved.