as 2024 gets rolling, i’ve been thinking about the smaller marketing things that worked out really well last year. everyone talks about seo, email funnels, or ads… but what about the little tricks that flew under the radar?
for me, quizzes and polls were amazing. they really got people to engage and stuck around longer on the site. what’s something that surprised you with how well it worked?
completely agree. most people overcomplicate things. mastering the basics is half the battle. every client wants to jump straight to advanced tactics, but they often can’t explain what they do clearly to their audience. when you get the basics right, everything else falls into place.
love that talk too! though, i think people miss the point sometimes. it’s not just about ‘why’ you do something, but ‘why’ it helps your audience. like how apple sells saving memories, not just tech specs.
as for ai… it’s been a game changer. we use it to monitor communities like this forum and spot people asking questions about what we sell. it pulls out the best leads, and then drafts responses we can use to help those people.
sure, it’s not perfect right away. it took us a few weeks to get it working right, but now it saves us hours every week. i really think ai tools will replace most paid ads for lead gen soon.
the basics took about a week, but fine-tuning it took a couple of months. it pulls tons of questions at first, so we had to teach it how to rank them—ignoring stuff below a certain score. we’ve tried openai, anthropic, and google. openai works best when you want specific formatting. still tweaking things, but it’s definitely been worth the effort.
segmenting your audience and sending the right messages to each group works wonders. ai has helped us craft personalized messages faster for emails and ads. it’s made being present across platforms so much easier.
small tweaks to your funnel pages can make a big difference. try adding fun elements—like interactive forms or a little humor in your copy. even small changes can improve conversion rates.