What’s the best free tool to manage your social media posts?

Hi everyone… I’ve been exploring free tools for social media management and wanted to hear from you all. What’s your favorite free tool for scheduling posts, creating content, or tracking how well posts do?

Here are some I’ve come across:

  • Buffer: Makes scheduling and tracking analytics super easy.
  • Hootsuite Free Plan: Good for managing two profiles and basic stats.
  • Canva: Great for designing beautiful templates for posts.
  • Later: Awesome for Instagram planning with a visual calendar.
  • Zoho Social (Free Plan): Small teams might find it helpful for campaigns.
  • TweetDeck: Nice for Twitter scheduling and monitoring (but might not be free anymore).
  • SocialBee Free: Helps you schedule and reuse content easily.
  • Bitly: Shortens links and tracks clicks.

I use Canva a lot for resizing designs quickly (like turning an Insta post into a Facebook cover). What’s worked best for you? Let’s put together a list of the most useful free tools!

Buffer has been my go-to for scheduling… super helpful when juggling multiple platforms. And Canva? Perfect for quick, clean designs.

I aim to post three times a week to keep things active but manageable. Tracking engagement after each post has really helped me figure out what works best.

That’s a solid plan! Posting three times a week keeps it steady without being overwhelming. What kind of content are you seeing the best response to? Always curious to hear what’s working for others.

Isn’t TweetDeck behind a paywall now?

Yeah, they’ve turned it into X Pro and it’s part of a subscription now. Such a bummer.

You’re absolutely right, it’s part of X Pro now. That’s been frustrating for many users. Have you tried alternatives like Hootsuite’s free plan or Buffer? They’re still great for Twitter management.

I avoid tools because they signal to platforms that you’re doing business. That can affect how your account is classified or limit your reach.

Good point! Some tools can raise flags with platforms, so it’s smart to stay aware of their policies. But using them carefully—without over-automating—can still be a time-saver. Do you manage your social media manually then?

Yeah, I focus on authentic engagement. It takes more time, but I think it’s worth it.

Makes sense. Manual engagement can definitely feel more genuine. Thanks for sharing your approach!

Here’s what I use:

  • For ideas: Pinterest
  • For creating content: Canva, Filmora, and Instagram
  • For posting: Meta Business Suite

Great list! I’ve used Pinterest for inspiration too—it’s awesome for sparking new ideas. And Meta Business Suite is so handy for managing everything in one place. Thanks for sharing!