I’ve been a part-time content creator for a while, managing everything from writing and social media to video production and radio. Lately, I’ve hit a wall when it comes to generating new ideas. Staying on top of trends and algorithms across TikTok, Instagram, and YouTube feels like a never-ending chase. I even have separate accounts just to track people who make similar content so I can capture trends early, but even that gets overwhelming.
I’m constantly trying to stay relevant but some days, I feel completely stuck. Does anyone else deal with this? What’s your secret to staying creative and keeping your content fresh?
Why not mix up your content each week? Start with how-tos, then trends, and add personal insights or behind-the-scenes posts. It keeps things fresh and engaging.
You can also reuse ideas across platforms by tweaking them, which saves time. I’ve found Boost App Social helpful for brainstorming new ideas. Keep a list of all your thoughts, even the wild ones, you might create something great by combining them.
You can also try what HubSpot calls historical optimization. This involves finding your popular posts that are over a year old, updating them with fresh content, and then republishing them.
I know it can be tough to keep up with fresh content ideas, especially with how fast algorithms change. As a content creator, I focus on social listening, competitor analysis, and tapping into trending topics that align with my client’s brand and audience. AI is helpful too, but I don’t rely on it completely.