What tools do you use for social media planning and team collaboration?

Hi everyone! I’m working on improving social media management for my team, and I have a few questions. What tools do you use to schedule posts on platforms like Instagram, LinkedIn, Twitter, and others? I’m looking for simple solutions that save time.
Also, how do you manage collaboration for content creation and approval? Are there tools that help with approvals and communication within the team?
Thanks in advance!

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I personally use Buffer since it’s the easiest tool and supports almost all social media platforms.

I’ve heard that Buffer is really easy to use. Is it paid, or does it have a free version? If it does, what features are available in the free version?

Are there any free tools available?

Buffer and Later are great for scheduling posts easily. They are pretty simple to use.
For team collaboration, I use Trello or Asana to organize content creation, and Slack helps us stay connected for quick feedback. This makes everything run smoothly.

These tools sound awesome! I already use Trello and love it. It really helps to stay on top of everything, especially when managing content creation.
Do you think using all-in-one tools would be better, or is it easier to keep things separate for more flexibility? Your approach seems to work really well!

Metricool is way better than all of these tools.

I’ve tried many expensive tools over the past five years, but recently started using Metricool. It’s my favorite by far.

Metricool is awesome. They have a free plan for simple analytics, and their starter paid plan is just $18/month. It includes post scheduling along with Google Drive and Canva integration.

Interesting! I haven’t tried Metricool yet. What makes it better compared to the other tools? I’d love to hear your thoughts on its features and what you like most about it!

I use Metricool, and it’s amazing. It lets you schedule posts for all major social media platforms and also gives you analytics in one place. The free version is very generous, especially if you’re managing multiple accounts. It even lets you save drafts and request content approval. It integrates with Canva and Drive too, which is a big time-saver.
I suggest you try it out!

The ability to save drafts and request content approval really stands out. Plus, the integration with Canva and Drive makes things much easier, especially when managing visuals. This centralization seems like it could really streamline the workflow.
I’m curious, though: have you noticed any limitations in the free version compared to the paid one? Thanks for sharing your experience!

I’m currently on the paid version. The free version limits you to a single brand and doesn’t allow customer approval. But it’s still one of the most generous free versions I’ve seen!

Unfortunately, all the free tools are too limited. It’s better to make your own spreadsheet and track everything manually. The good tools are expensive, and the average ones are just that – average.

True, many free tools do have limitations. But manually tracking everything in a spreadsheet can quickly become a hassle. Do you think investing in a good tool is really worth it?

Try Airtable, then connect it to Zapier or Make for automations.

I’ve tried nearly every tool listed here and keep switching between them because I’m never fully satisfied. But the spreadsheet has been the most consistent method for me over the years. Recently, I started using Asana for planning out my calendar, and I’m really enjoying it. I even opened a free account for my own business. Having a content calendar outside of schedulers is useful, since platforms change how you schedule things.

To manage social media effectively, I recommend using tools like Hootsuite or Later. They allow you to schedule posts across multiple platforms and offer visual calendars and collaboration options. For content creation and approval, platforms like Notion or Asana help centralize ideas, manage tasks, and track approvals in a shared space.

Are there any free tools for this?